Macarons By Dark

 Macaron by Dark is a small, artisan macaron business run by a single maker. The brand needed to feel truly handmade, capturing the care, skill and love poured into every macaron. Much of the baking happens in the quiet hours of the evening, once her young children are asleep — giving rise to the name Macaron by Dark.

Inspired by this after-dark, hands-on process, the brand identity was handpainted, with a moon and nocturnal animals adding warmth, charm, and a distinctly handmade feel.