Designed and art directed the Orange 'I am' global advertising campaign
A toolkit of characters was developed to use across all media. This would enable other companies to compile an ad that would always look consistent with 'out of home'. This was a lengthy process where we shot thousands of handmade card characters and objects. Once dropped onto a black background they could be arranged any way desired. Thus creating the look of the out of home ads, without the studio shoot.
Project tasks: Layout design, typography, art direction of shoots, briefing model maker
Head of Design - Mark Elwood
Creatives - Dave Day and Lawrence Seftel
Paper Models - Chrissie Macdonald
Medium: OOH, Press